One record per order — captured, tracked, and tied out end to end.
Not an OMS stitched to a WMS stitched to a courier panel.
Orders, warehouse, and delivery on one live record — beside your SAP, not instead of it — so you can see where the missing orders went, and tie the bill out yourself.
Orders, warehouse, and delivery on one live record — beside your SAP, not instead of it — so you can see where the missing orders went, and tie the bill out yourself.
Trusted by VMart, Modicare, Fena — and India’s most demanding supply chains.
Fretron’s rails were built where logistics is hardest — 1M+ shipments a year, ₹10,000 Cr+ freight orchestrated for India’s biggest manufacturers
Seam anatomy
What a stitched stack costs you
Three systems each hold their own truth. The gaps between them are priced in rupees.
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Sale-day oversell → listing suppressed, rating drop
On a Big Billion Days or flash-sale spike, the OMS sells unit #381 the warehouse doesn’t have. The marketplace suppresses the listing and the rating takes the hit — and relisting costs days of sales.
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Wrong-warehouse dispatch → avoidable cost per order
Orders route to the far warehouse because no system holds one stock position. The shipping-cost delta lands silently on every order.
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Returns at 20–40% → write-offs, not restocks
The reverse leg lives in a different tool, so RTO units stall in disputes instead of re-entering sellable stock.
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Month-end → the reconciliation Excel
Three exports, one analyst-week, and still no agreement on whose number is right — every single month.
Your margin leaks in the seams between systems. We close them.
How it works
One record, order to doorstep
Every channel writes into the same record; warehouse, dispatch, and the courier read from it. This is the path one order takes.
Where order-only tools live
- Order placed
- Allocated
- Picked & packed
Fretron keeps going
- Dispatched
- Doorstep
- Return loop
Order-only tools stop at the warehouse door. Fretron’s rail keeps going — dispatch, doorstep, and back. Trucks and parcels.
100 orders come in. 80 ship. Where did the other 20 go?
Most stacks can’t even show you. Fretron closes the gaps where orders — and the margin and ratings that ride on them — quietly leak between your systems.
Capability · Stock accuracy
Reserve stock at order-confirm
The unit locks when the order confirms — a sync lag can’t oversell you.
See how one stock number worksCapability · Allocation
Allocate against one live ledger
Every order allocates against one ledger, routed before the delivery-cost delta.
See how allocation worksCapability · Control tower
Exceptions surface before penalties
One trail across OMS, WMS and courier — the NDR shows up flagged, not billed.
See the control towerCapability · Integrations
Deep, pre-built partner integrations
Each connector carries the partner’s own rules — not just a logo.
See the integration catalogCapability · Returns
Returns become sellable stock again
QC, restock and refund close on the same record — the unit sells again.
See the returns loopOn the roadmap · Reconciliation
Reconciliation that ties out
COD, payouts and rejections matched to the order — month-end stops living in Excel.
See where we’re headedThe architecture
Born on one record — not synced into one.
Every channel writes into the same record — order management, warehouse, and delivery are capabilities of one system, beside your ERP.
Sync-based suites copy orders between tools; here the order never leaves the record — that’s why nothing slips.
One record, not three boxes stitched together.
- Pick
- Pack
- Ship
- Doorstep
- Returns
Exception-first alerts — your team acts before the customer complains.
Today that’s the operating layer between your channels and your ERP; the ambition is to run the whole order flow for you.
Why brands switch
You were promised a few weeks. A year later, it still isn’t connected.
- STILL WAITING
Promised in 1–2 weeks. Delivered in six months.
a beauty retailer in our pipeline
- STILL WAITING
Shopify still wasn’t integrated after two–three months.
an FMCG brand evaluating us
- BUCKLING
Our in-house tool buckles under multi-channel load.
an apparel brand moving to us
Integrations
The connectors are already built.
Marketplaces, quick-commerce POs, ERP, and courier networks — 50+ systems running in production today.
Marketplaces & D2C
20+ marketplaces liveQuick-commerce
PO-nativeERP & finance
bidirectional sync3PL, couriers & carriers
100+ partnersAdding a channel takes days — not an SI project per marketplace.
See the integration catalogThe economics
One contract replaces three.
OMS, WMS, courier panel — plus the SI retainer that glues them. A stitched stack bills you four times to run one order flow. Fretron runs it on one contract.
- Live in weeks, not quarters
- ~0.5 IT FTE to run
- An AI rules engine works every order — routing, allocation, exceptions — to take routine cost out automatically
- Your ERP stays the system of record
Founding-partner perks for early brands
Pricing is worked out one-on-one. Early brands can ask for founding-partner terms — launch pricing, direct founder attention, and priority support.
Request founding-partner perksWho it’s for
Built for how brands ship — across every category
From fast-scaling D2C to established household names, selling across every channel and fulfilment location.
FMCG & Food
Distributor, modern trade, and quick-commerce POs against one stock position.
D2C & digital-first
Own site plus marketplaces — courier allocation, NDR, branded tracking.
Selling in another category? The record works the same way.
Browse all industriesNot a consumer brand?
Fretron’s rails started in manufacturing freight. Those pages live here.
What closing the seams is worth
95%
orders delivered on time (industry average: 70%)
99.5%
order accuracy across D2C, marketplaces, and stores
80%
fewer “where is my order” calls
40%
fewer NDR re-attempts — less RTO loss
Proof, in their words
90% quicker order management
“Fretron’s our go-to tech solution. It’s reduced SKU-level delivery discrepancies and increased shipment visibility. It has greatly improved our on-time dispatches with the load-builder — 90% quicker order management. Highly recommended team and product to work with.”
Sanjay Sarkar
GM — Logistics & Warehousing, VMart
Frequently asked questions
What does Fretron replace?
We already run an OMS or WMS — why switch?
How long does go-live take, and what does IT need?
Does it work with SAP, Oracle, and Tally?
Can it handle quick-commerce POs and marketplace SLAs?
We also have a manufacturing or 3PL business — where do we go?
Still have questions?
Talk to our teamSee it live
See your order flow on one record.
Bring one day of orders. We’ll trace them — placed, allocated, dispatched, delivered, returned — on your channels and your warehouses, live on your own data.
- Live in weeks
- Your data, your call
- No rip-and-replace